The Milano Unica edition, held from 10 to 12 July 2018, for the Fall/Winter 2019-2020 season confirms what does not seem to be just a trend.
Sustainability, already common thread in the presentation of the trends for Spring/Summer 2019, represents the direction towards which new and interesting scenarios will open up, increasingly in tune and to protect the surrounding environment.
“Is our future sustainable?”
It is undoubtedly an interesting question, placed at the entrance to the Trend Area, which finds the answer within its path: a circular arrangement of samples of “sustainable” fabrics and accessories.
The reference theme for the new trends proposed by Milano Unica is “Nations to Nations”:
“…intended as a symbolic connection between people, cultures and different traditions, with each maintaining its own separate identity.”*
The union between countries at the antipodes and three different types of style, is developed through a color palette of 24 colors enclosed in the following three trends:
ORGANIC GRUNGE – SCOTLAND, TURKEY AND ROMANIA: “It is an aesthetic that stems from an ecological awareness and encompasses the philosophy of sustainability by applying it to daily life.”*
NATURE – TRADITION – CONTEMPORANEITY
Colors: Cream Yellow, Cinnamon Brown, Navy Blue, Light Blue sugar paper, Brick Red, Cedar Green, Copper Orange.
HANDCRAFTED ESSENTIALISM – SOUTH KOREA, SWITZERLAND AND SWEDEN: “The principle of pragmatism is at the root of the form that reacts to the function, nothing is left to chance and nothing is an end in itself.”*
MINIMALISM – AUSTERITY – CRAFTSMANSHIP
Colors: Peach Pink, Turquoise Blue, Night Blue, Pastel Yellow, Rhodonite Pink, Anthracite Gray, Toffee Beige.
TECHNO ROMANTIC – BELGIUM, AZERBAIJAN AND INDONESIA: “The inspiration for colours and materials comes from both Flemish painting with its still life images and floral connotations, originating also from the modern architecture of Baku.”*
ELEGANCE – LUXURIOUSNESS – EXPERIMENTATION
Colors: Brown Bronze, Citrine Yellow, Sangria Red, Aubergine Purple, Cherry Red, Coffee Brown.
Looking at the Milano Unica Fall/Winter 2019-2020 color chart you can see a certain variety of soft shades, contrasted by medium dark colors. Very few, however, the bright tones as well as the desaturated ones. It promises a season full of color, a balanced range of warm colors and cold colors.
* from Milano Unica