MILANO UNICA – COLOR TREND: SPRING/SUMMER 2023

The new trends of Milano Unica for Spring/Summer 2023 find inspiration in imaginary places through travel.

We need to start again, planning a new tomorrow, with optimism and courage.

In the last two years, in which it has not been very easy to physically travel, we have been able to do it ideally, through the web, social network, old photographs, books or watching some movies on TV, while remaining comfortably seated on the sofa at home. 

All very nice but … we agree that it is not the same thing!

Desire, imagination and optimism come together with the wish to be able to carry out all those planned trips, thought for a long time and inevitably postponed.

The colors of Milano Unica Spring/Summer 2023

The color range proposed for Spring/Summer 2023 is strongly characterized by soft, light, neutral colors. The greens and blues are mostly desaturated and are combined in a balanced way with the more exuberant colors, such as orange, fuchsia and red. In general, the colors present largely have a “fresh” connotation.

MILANOUNICA HOTEL

In these days Milano Unica has thus been transformed into a hotel lobby, a place where the visitor is welcomed and then left free to continue towards the chosen destination.

“MU HOTEL is an imaginary place that captures the great longing to travel again and to share the experiences of new places and different cultures. It symbolisms the need to embark on a new journey in search of faraway destinations.

(source: Milano Unica)

Each destination has its own color palette and the travel becomes a route through colors, prints and embroideries.

ECOPALACE, ECORESORT, ECOYACHT : 3 themes and 21 colors

In the meaning of “eco” of the three themes on display, there is the intention of wanting to preserve each place that represents the destination of the desired journey.

⇒ ECOPALACE

Destination City of art

Must Have Colors

The overall color range is delicate. Shades of lilac mix with neutral and very light shades. The slightly faded greens are timidly combined with lilac and browns. The blues turn mainly towards aqua green, alternating with bright greens and desaturated greens. Acid green combined with light and neutral shades is the real accent in this range of “gentle” colors.

⇒ ECORESORT

Destination Unspoiled nature

Must Have Colors

It is a true triumph of both warm and cold neutral shades: cream, beige, light grays, gold. It looks like a very refined and sophisticated range in its simplicity and in the alternation of neutral colors. The color palette evokes the world of natural and raw fabrics. Processing, embroidery, three-dimensional effects, on the other hand, give a material effect to the very light and neutral colors.

⇒ ECOYACHT

Destination Sea in Yacht

Must Have Colors

In this area there are the most vibrant colors such as red, orange, fuchsia combined with various shades of desaturated sky. It is the most “colorful” palette, which does not lack the elegance of black and the multiplicity of blue: midnight blue, denim blue and cornflower blue.